The Professional Specialist Diploma in Search Marketing is an in-depth 30-hour course created and validated by the Digital Marketing Institute (DMI). In 2017, DMI was named by ValueColleges.com as among the top 30 best value digital marketing certification programs, the only non-traditional university in the list.
The Professional Specialist Diploma in Search Marketing empowers and imparts you with the necessary skills to create, manage and implement advanced search marketing strategies using AdWords, PPC marketing, display marketing & remarketing techniques. The Diploma will provide you with the know-how to increase visibility of your brand and convert traffic from within search engines that is crucial to nearly every business operating today.
This course is a 4 -day classroom training and at the end of the classroom training, a 3 hours certification exam may be taken.
Becoming a Certified Search Marketing Professional will provide and equip you with the elements of search campaign planning, creation and measurement, along with an accredited certification to validate your new expertise. The Professional Specialist Diploma in Search Marketing Certificate is awarded to candidates passing the examination.
The Professional Specialist Diploma in Search Marketing Certificate has been credit rated by Scottish Qualification Authority (SQA) at Level 8 on the Scottish Credit and Qualifications Framework (SCQF). SCQF level 8 corresponds to level 5 on the European Qualifications Framework (EQF).