From Operational Manager to Strategic Thinker

////From Operational Manager to Strategic Thinker

From Operational Manager to Strategic Thinker

Course ID: 2242 2 Days

From Operational Manager to Strategic Thinker


The intent of this seminar is not to train participants to be strategic planners to their organizations. Rather, the focus in on helping them to develop a strategic mindset for their particular work units so that they can add value to their organizations from within their work units as well as in their interactions with other work units. Developing a strategic mindset will also help prepare participants for higher levels of responsibility in their organizations over time.



Any manager who has been focused largely on operations and now wants to take a more strategic view of his or her responsibilities.





Malaysia: MYR2000


No prerequisite


  • Understand the difference between operational management and strategic thinking.
  • Understand “what is strategy” and how strategic thinking can add value to your organization.
  • Learn a structured, four-step approach to strategic thinking.
  • Learn how to apply this approach to different types of organizations – commercial and non-commercial -and to different levels within organization -corporate level, business unit level, functional level.
  • Understand where mission and vision fits into strategic thinking.
  • Understand the challenges of strategy execution and the key requirements for successful strategy execution.


Module 1: What is Strategic Thinking? Strategy?

  • Strategic thinking – formulating strategies that contribute to the success of the organization
  • But what is strategy?
  • Exploring the concept of strategy in different contexts – military context, sports and games, commercial businesses, public sector and non-profit organizations
  • Understanding the situations where strategy is required as opposed to just plans
    or tactics
  • Defining strategy as deliberate choices or decisions to achieve success for the organization within the context of such situations
  • But decision on what? What are the key questions to answer in formulating strategy?

Module 2: Formulating the Strategic Questions Answer

  • Understand that the strategic questions to answer are different for different types of organization (commercial, public sector, non-profit) and for different levels within an organization (corporate, business unit and functional levels)
  • Applying the three-step method to identifying the relevant questions to answer in formulating strategy for an organization and for a unit within that organization
  • Applying the method to commercial and non-commercial organizations
  • Once the strategic question to answer have been identified, fourth step is to find the best answer to these questions – how to do this?

Module 3: Answering the Strategic Questions

  •  The Issue Analysis technique as a structured approach to answering the strategic questions identified
  • Five key steps in the Issues Analysis technique
  • Applying the Issue Analysis technique to answering strategic questions for commercial and non-commercial organizations

Module 4: Some Strategic Analysis Tools to Help Answer the Questions

  • External analysis – customer analysis, competitior analysis, industry structure analysis
  • Internal analysis – skills and assets, core competence analysis

Module 5: Mission and Vision

  • What are they? Where do they fit in? What is their value?
  • Key elements of a good mission statement and good vision statement
  • Differences between a mission and a vision statement
  • Framework for creating a mission statement

Module 6: Strategic Thinking at the Functional Level

  • Understanding the role (mission) of the functional unit in support of the overall strategy of the organization
  • Applying the same four-step process for formulating strategy at the functional level as at the corporate or business unit levels

Module 7: Strategy Execution

  • Understanding the challenge of strategy execution
  • Understanding the key requirements for successful strategy execution
  • Assessing your organization on these key requirements

What’s Next

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