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Certified Digital Marketing Professional

////Certified Digital Marketing Professional

Certified Digital Marketing Professional

Course ID: DMI-CDMP -
   

Certified Digital Marketing Professional

Overview

The Professional Diploma in Digital Marketing is an in-depth 30-hour course created and validated by the Digital Marketing Institute (DMI). The Professional Diploma in Digital Marketing focuses on the commercial aspect of online marketing. The Diploma in Digital Marketing will give you a foundational overview and understanding of how to effectively strategize and implement powerful digital marketing campaigns that achieve your organisation’s goals. From social media marketing to search marketing, you’ll learn everything you need to excel in today’s digital economy.

Description

AUDIENCE

  • Marketing Executives, Managers, Senior Management who wants to understand digital marketing and optimise their digital marketing channels
  • IT Managers who wants to understand the commercial focus of digital marketing
  • Business owners who need to leverage on digital and social channels for gaining new customers or opening new markets
  • Anyone responsible for developing and/or implementing a digital marketing strategy for their organization
  • Anyone looking to pursue a career in digital marketing

CERTIFICATION

Certified Digital Marketing Professional

EXAM

Online Certification Exam

INVESTMENT

Instructor-led / Virtual Instructor-led

Singapore: USD2,900
Malaysia: Upon Request

PREREQUISITES

No prerequisite.

OBJECTIVES

By earning this certification, you will be able to:

  • Conduct digital research, set business objectives for campaigns and develop a targeted digital marketing strategy
  • Build and publish a well-designed and high performing and optimized website aligned to your business goals
  • Create and curate compelling and innovative content that drives ROI
  • Set up, optimize, create, execute and report on organic and paid ad campaigns on Facebook, Twitter, LinkedIn, Instagram & Snapchat
  • Boost your website’s organic ranking by optimizing technical on-page and off-page elements
  • Create and manage paid search campaigns in Google AdWords and use Google Analytics to measure performance
  • Use Google AdWords to create display and video advertising campaigns and ads using a variety of platforms to evaluate their impact and performance
  • Design effective emails that generate leads, retain customers and inspire evangelists
  • Set goals for your business and website, and understand how analytics tools are used to help measurement
  • Use owned, accessed, desk, audience, competitor and social listening research to create a how-to guide for all digital marketing activities

COURSE CONTENT

Module 1: Digital Marketing Foundations

Module 2: Website Optimization

Module 3: Content Marketing

Module 4: Social Media Marketing

Module 5: Search Engine Optimisation (SEO)

Module 6: Paid Search

Module 7: Display & Video Advertising

Module 8: Email Marketing

Module 9: Analytics

Module 10: Digital Strategy

What’s Next

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